Hi! It’s Elyse from Synoply, your synopsis of everything to do with video. Welcome back to my Kickstarter series. If you watched the last episode, it ended with me going and getting my wisdom teeth out and I just didn’t know how it’s all going to go and I put some footage of that and it was quite funny. I wanted to let you know that it ended up being amazing and I was back to normal within 48 hours just eating normal and all the kind of stuff. I actually think I hacked it but I could have just got lucky. If you want to know what I did in terms of my hacks, comment below and I’ll share them with you if you’re getting your wisdom teeth out.

Anyway, it’s been two weeks to the day since I got my wisdom teeth out. It all went fine. Why is there such a big gap in the vlog? What happened is about a week later, the next lot of samples arrived and unfortunately, there was miscommunication and some of the selfie stick poles didn’t have the right attachment to the connector pole and so I have had another set of samples shipped yesterday and so they’ll arrive in a week’s time.

I didn’t want to not do anything during this time. It’s school holidays and so my other company closes during school holidays so this is a really good time for me to just get as much as humanly possible done so I don’t want to waste this opportunity.

I thought I’d let you know what I’m working on. Something that I started this week was marketing. I know that seems weird because it’s like I don’t even have a phone or product like how can I possibly market it, but one form of marketing that absolutely love is search engine optimization. I use it a lot for my other business. So I know a little bit about it. My brother’s actually like an extremely amazing search engine optimizer, so he’s taught me a lot of stuff. Pretty much, there’s no way that you can rush SEO. So you need to just get it started as soon as humanly possible which is why I decided to start that this week.

I thought I would just give you a like a brief overview of what I’m doing from search engine optimization and then I also thought I’d let you know what else I’m going to be doing in the next week while I’m waiting for the samples to arrive.

The strategy for my search engine optimization:
1. I am starting with determining what keywords I want to target. The way that I work out what keywords to target is I just do searches like on Google and YouTube and all those sorts of places and see what people are searching related to flat lay photos or smartphone overhead rig or just what comes up. I know a lot of people search like “DIY smartphone overhead rig” and stuff like that.
What I will do is compile all of those keywords into a spreadsheet and then I will use that as my basis of what to tag on my blog posts, ways to get inspiration, about what content I’m going to write, and all that sort of stuff. That’s the first step, get the keywords.

2. The second step is to blog. I actually have already started blogging. I started blogging before I started the YouTube channel. I was actually blogging quite consistently and then when I started filming, it was just so difficult to manage both and so I prioritized filming and editing in my YouTube channel over the blog.

So now I want to try and get back into blogging but it’s just so much work. What I’m going to do as a starting point is I’m just going to convert my vlogs or my videos into blog post. All I’ve done so far is literally made a blog post with the video with the tags and with the title. I haven’t even written anything in them yet. I’m considering just getting the videos transcribed and just putting that as a bit of a placeholder and then rewriting the posts once I get time or even hiring like a writer to write them for me because you just need to get the page created as soon as possible because you really need time for it to age, you need time for Google to be able to crawl through it. So then that way, you can actually start ranking for those pages.

That’s the second step I’m going to just blog any videos related to the Kickstarter I have already made and I’m going to try and do that as I’m making the videos just at least put them on to the blog.

3. I’m going to try and make content around what people are searching for. Obviously, I mentioned that people are searching for like a DIY smartphone overhead rig, so what I thought I would do is make a DIY video and then at the end be like “hey, if you’re not really like wanting to do the DIY, why don’t you just like subscribe to hear about our Kickstarter because we’re launching a product that will do this for you in the coming months” and see if I can just already start like building a list, building an audience of people who are interested in the product. So that when the Kickstarter goes live, I already have a database of people to market to.

They’re my three steps of what I’m doing for my search engine optimization. Now, let me tell you what else I’m going to be doing in the coming week. I’m focusing on two things. The first one is that I want to learn from those who’ve done it before me so I am trying to speak to as many people who have run Kickstarter campaigns whether they’re successful or unsuccessful and interview them so that I can sort of work out like what they did right, what they did wrong, what they’ll do differently.

I’ve already got one that’s happening today, which I will film and then another one I think on the 2nd of January. I’m pretty excited because everyone who I’ve spoken to has agreed to be filmed and has said that I can share it on the vlog. I’ll actually be able to share the key takeaways that I get from those interviews with you and to tell you how it’s changing my strategy or what I learnt and what I’m going to do differently from those interviews.

The second thing I’m trying to do a lot of is user testing. I am going to talk about this a bit more in the next video once I get the next samples, but essentially I’m in this battle at the moment of form over function where there are like poles that I can use that aesthetically look more pleasing, but in terms of functionality don’t work as well and so I am struggling to decide which direction I want to go and so what I’m going to do is just get as many people as possible to test out the pole and tell me whether or not they care that one looks uglier, but works better or you know that sort of stuff. I have one coming up in the second week of January which is with a company called Platter Wonderland. They do this amazing like over-the-top platter. It’s like tabletop platters like huge and I showed them the video of my cheeseboard time lapse at the farm and I actually had to re-seen them because they did the catering at the Like Minded Bitches Drinking Wine Christmas party. I reached out to them and said “hey, like I would just love if you could test this product for me” and they said yes. I’m super, super excited about that.
Then I have a few other ones coming up as well which I have asked everyone like can I vlog it. Don’t worry, I will keep you up to date as I’m going through that, but I just wanted to make a quick video to just make sure that I’m telling you everything that I’m doing so right now I’m focusing on search engine optimization and getting that started and then it’s going to be learning from other people who have done the Kickstarter and user testing.

If you enjoyed this video please like it so that I know to make more videos along the same lines and if you want to keep up to date with my Kickstarter project, please subscribe so that you get notified of the videos that come up and if you’re catching up you can always have a look at my playlist which I will link here for you. I hope to see you my next video.