Hi! I’m Elyse from Synoply, your synopsis of everything to do with the video. I created this channel a couple of months ago and before I started out I wanted to do some research about YouTube and see if there was any sort of information that would help me actually in launching my channel. Unfortunately, there’s no YouTube school. What I ended up doing was just searching online to see if there were any interesting courses out there and I ended up finding on Udemy, the “YouTube Masterclass: Your Complete Guide To YouTube”. It had over 1,500 ratings and it had a 4.4 out of 5 stars. Pretty much, it was the most popular course on Udemy. I decided to download it and I want to share with you my review of the course and whether or not I think it’s worthwhile for you to do if you’re interested in starting YouTube.

The course was created by Phil Ebiner who is a YouTuber himself and does a lot of video photography and business courses online and content by YouTube. Now, the course itself was six hours of videos split across a hundred and four lectures. I know that sounds like a lot. Well, it did for me because I have a very short attention span. When I bought the course I was like oh my goodness how am I going to actually complete this. So I ended up just finding a weekend that I had nothing on and just watched it all in one weekend.

Overall, there were some really fantastic takeaways that I had from the course, but there were also parts of the course that I think you could skip. A lot of it was common sense or if you have like a basic knowledge of YouTube and video, you probably don’t need to watch them. What I’ve actually done is a complete review of a blog post where I’ve actually listed the lectures that I think are the most relevant to you. To be honest, I’ve almost done the course backwards because the end of the course has a lot more sort of practical content and that’s the part that I really enjoy. Let me share with you the key takeaways that I got from this course.

The first thing was that you should just start and not worry too much about quality or have a clear idea of what you’re going to be doing with YouTube. I sort of get this. I’m someone who believes that you just really need to rip the Band-Aid and just get going and sort of work out your path as you go. If you’re thinking about starting YouTube, just pick up your phone and start vlogging. That’s what I did. I just started smartphone vlogging. Don’t worry too much about the whole setup.

The second recommendation was that you pick a niche. I know this is tough sometimes because when you start out you may not know exactly what you want to do, but I think the easiest thing to do is to pick something that you’re passionate about. Even if that changes down the track, I think by starting with a specific topic that you’re passionate about, you’ll be able to have lots of ideas and create content and share knowledge that you probably already have.

The third thing is that consistency is key. I’ve made a whole separate video about how to be consistent on YouTube because this is something that I hear over and over and over again. The most successful YouTubers in the world don’t ever talk about this viral video made me famous you know I had the most expensive camera that’s why people started watching me. Over and over again, I always hear the same thing which is that the YouTuber consistently uploaded for a number of years on a regular basis and that eventually it sort of gets to a tipping point and then more and more people will start following you.

The next tip actually relates to how to get people to follow you. That’s to interact. It’s not enough to just upload your video to YouTube and then sort of walk away and do something else. If someone comments on it, you should really respond. If someone asks a question, if someone provides a suggestion of another video you make, you need to make sure that you’re really interacting with your audience so that they connect with you and want to subscribe and want to see more videos from you.

The fifth tip was to focus on an evergreen content versus viral content. I know it seems like you know it’d be much easier to just create a viral video and then you’ll be an overnight success. I think the reality of doing that is very, very slim. These viral trends or food challenges or things that come up, it’s a very short time that people are watching them and if you can’t sort of get traction in that short period, the problem is that viral topic will go away and in three or four years time, no will want to watch a video about you know planking or something that was trendy four years ago. You’re better off creating evergreen content that in three or four years time, the content will be as relevant then as it is today.

The sixth tip was to be authentic. There are so many successful YouTubers out there and what you often find is that people will go and follow what they see is the formula for that person’s success. But why that person was actually successful is because they’re being their authentic self and using their own unique voice and their own unique style. That can only work for them because it’s their channel. If you go and try and be CaseyNeistat, why would you watch the wannabe CaseyNeistat instead of watching The CaseyNeistat? Being really authentic and don’t try and be cool or try and be different to who you actually are. People can see through that transparency and won’t like you because you’re not being your authentic self.

The seventh tip is to promote your content outside of YouTube. As you may know, there are 400 hours of footage of being uploaded to YouTube every single minute of the day. That’s a lot of videos to try and have your particular videos stand out in. It might be a little bit difficult to have that happen on YouTube. Why not build a social media following and tell everyone that you’ve got a new video on YouTube or why not go interact to people on forums and find other ways to drive people on to your YouTube video as opposed to just uploading it and hope you know the YouTube algorithm will look after you. To be honest, the algorithm is always going to prioritize people who have higher subscribers, followers, and view counts. Even if you’re creating the same content but your video is much better, YouTube really doesn’t know who you are and so it’s always going to not prioritizing video as much as someone else who may have created the same content but has got a bigger following than you.

The last takeaway that I got from the course was to have short videos. Phil recommends videos under five minutes which I think makes a lot of sense. It’s really difficult when you’re starting out and you’re an unknown person on YouTube to expect someone to watch 20 minutes of footage of you. I think what you need to do is give everyone small bites and the small taste of what you and your videos are like. Hopefully, as you build a following, you can then start uploading 20-30 minute rants of you just talking to the camera and your audience will already love you so much that they’ll be happy to hear what you have to say.

All in all, I really think that this course was worthwhile. Even though I’ve given you these eight takeaways, trust me there is so much more in this course that is worth looking into. I was very fortunate to buy the course on sale so have a look at Udemy to see what their current prices are. Definitely, if you want to get into YouTube, I think it’s a fantastic course to do. Like I said, it’s six hours so I know I know I keep saying it seems overwhelming but I’m definitely someone who you know it can’t sort of like sit and study for that long. If you want to break it up into smaller sections I would recommend going and sort of doing the more practical end parts first and then if you get a chance going into the earlier lectures.

I’d love to know if you’ve done a YouTube course yourself. I’m looking for more courses to do and review because I do like learning and I do like learning from a video. I want to know as much as I possibly can about YouTube. I’d really appreciate it if you know the course please put it in the comments below and I’ll try and do it and also review that for you. If you want to hear more from me, I do videos about video so I upload every Monday and Friday and sometimes do some extra vlogs on Wednesdays. I hope to see you in my next video. Thanks.