Hi! I’m Elyse from Synoply, your synopsis of everything to do with the video. In today’s video, I’m going to be talking to you about why you should have a YouTube uniform. To give you some context, I’ve actually had to film some videos in the past for work before I ever started this channel for Synoply. One of the things that would always come up to me was that I have nothing to wear. So then I wouldn’t want to actually film. Then the other thing that’s going on with me in the last couple of years, I’ve actually become quite a minimalist, so I actually don’t have a lot of options to wear. I would find myself worrying about what if people think that I’m wearing the same thing over and over again, which to be honest is just a silly thing to worry about. If you’re happy to just like you know to repeat the same outfit as you should go ahead and keep filming.

But if you’ve experienced the same issue like I have and you want to know how to sort of overcome this obstacle, maybe try what I did, which is when I set up Synoply, I decided that I was going to have a YouTube uniform which is something that I’ve probably just made up. Essentially, it was something that I would wear from the very beginning in every single one of my videos so that people would know that I was always going to be wearing it and it would never be a question of hey why are you wearing that same thing again?

I think I was inspired by some of the top entrepreneurs of our time like Steve Jobs and Mark Zuckerberg because they wear the exact same thing to work or even exact same thing every day of their life. If so just remove that obstacle of wondering what am I going to wear today or do I have any clean clothes or anything like that, just having the exact same thing just removes the obstacle completely. So when I want to film, just straight away put on my Synoply t-shirt and I don’t even have to think about what I’m going to wear.

I want to talk about why I went with the t-shirt. Now if you don’t know me from previous videos, I have another company which manufactures custom jackets. I know a lot about custom apparel and so for me, it made a lot of sense to get sort of like some sort of custom apparel made. I love marketing. I studied marketing. So for me, branding and having sort of a brand are really important. To me like a branded t-shirt made a lot of sense, but if you’re starting out and you don’t want to invest into a branded t-shirt or something else, I think that’s like a hundred percent fine. I think you can go to like Kmart or Walmart if you’re in the US and buy something that you like and buy ten of them.

That’s what I did. I got ten because I did not want to worry about her, I washed it, I lost it, I damaged it, or something like that. For me, not only was it important to have a uniform, but it was important to have multiple copies of versions of that uniform. Then that way, there are no issues down the track like your YouTube uniform is not available, that’s why you can’t film.

Not only is it beneficial in terms of making it easier to film, but I think from a marketing or branding perspective, it really helps with your videos because for me this sort of design and this aesthetic I’ve created is now going to stand out a little bit more as people are scrolling through videos because anyone who’s scrolling through YouTube and sees this and sees this t-shirt knows it’s one of my videos. Instantly, I’ve become more recognizable. I’ve sort of created a brand even if I didn’t have any logo. Just the setup of a t-shirt this colour in the background would make it that people would recognize straight-away that it’s one of my videos. Essentially, you’ve sort of created a brand without even knowing it. Whenever you pick your outfit to pick it to go with what it is that you’re trying to achieve.

If you’ve got like a really Bohemian-luxe like channel, don’t wear a branded t-shirt. Maybe have a beautiful caftan or something like that. Whatever it just picks it so that it is the right aesthetic for you and makes it that is part of your brand and really recognizable.

I really hope that this video has helped you in making it easier to make more videos on YouTube. I actually have another video that I’m going to be making which is all about how to stay consistent on YouTube and having a YouTube uniform is actually one of those tips. If you want to be notified about that video and definitely consider subscribing because I upload every Monday and Friday. Sometimes on Wednesdays, I do some extra vlogs. If you like this video please let me know about giving it a thumbs up so that I can make more content along this line. I hope to see you in the next video.