Kickstarter is a website that helps creators to find the resources that they need to make their dreams a reality through crowdfunding. It helps artists, designers, filmmakers, innovators and many other creatives to get funding for their projects.

If you’re about to embark on your very own Kickstarter journey, having a great video is crucial. Your Kickstarter video is what people are going to share and so it’s important to get it right!

Here are some tips that will help make your video perfect for funding your Kickstarter campaign.

1. Short and sweet

One of the biggest problem’s we’ve seen in Kickstarter videos is making them way too long. Having too many excessive interviews or making the video go for over 10 minutes, can really drag down the audience. People do check how long a video is before they decide whether it’s worth watching. With so much content out there, the faster you can get your message out, the better.

Amabrush’s video is able to sell its product in only 1:43 minutes! People won’t feel like it’s taking up too much of their precious time, meaning more people are willing to watch.

2. Be as professional as possible

There’s something somewhat enticing about a well-shot, HD video showing a product. If you have the resources to invest in a well-shot and edited video, do it. Consider paying someone to help you film it. Having slow-motion, beautiful product shots will definitely make your product look luxurious and serious. It also makes the audience more likely to contribute, feeling like they’re investing in a real company, not just a scam. Definitely a worthwhile investment.

The Obsidian 3D printer has a gorgeous video, which really showcases the beauty and simplicity of it.

3. Make it personal

The whole premise of crowdfunding is to connect the consumer to the producer. The more that people feel like they know and trust you, the more likely they are to invest in you. If you show yourself in your video and can explain why and how you made your product, people are more likely to invest. Ultimately the public is investing in you, not just the product, so selling yourself is also important!

DJIN‘s promotional video shows the process of the creator as well as introduces the team who helped make it, making it more personable.

4. Be creative

Like any viral or popular video, creativity is often the key. If you don’t have a high production budget, then thinking creatively and utilising your resources appropriately is highly important. If you can create a video worth sharing, whether it’s clever, funny or catchy in some other way, that’s a plus. Anything (almost) that makes people want to share your video is good.

The Fidget Cube has a simple, humorous and somewhat satirical video, making it ideal for sharing.


So there you have it! 4 simple tips to keep in mind when you’re brainstorming how you’re going to make your project video unique and worth sharing.

The bottom line is to show your product in the best light and share your idea with the world and make it a reality. You don’t want to try and trick the audience, but show the best things about your product or idea.